Wednesday, June 24, 2009

Customer is equal to God

I was reading this article, 'Dont buy racism' by Jug Suraiya published in TOI.

The author says that the main reason for the increasing racist attacks on Indians is the envy that those people feel towards us due to their perception of us being in a better position in this time of recession. He also suggest that to tackle these attacks, we can exploit this perception of theirs and boycott their goods and sevices.

Now, let us leave the author's suggested reason for some other discussion and get on to the solution that he gave.

To tackle Australian Goondagiri with Indian Gandhigiri...

The whole world today is hit by recession. The pre-recession consumers (i.e. those from the developed world) are drowned in debts and can no longer afford to contribute to the demand. Thus the demand to keep these industries alive has to come from emerging economies. The consumer market in India is second only to China. Though china has registered the highest growth, its economy has been hit badly due to the countries export-orientedness. That makes the Indian market the biggest hope of these countries for their survival.
The countries are looking upon our vast and wealthy middle class and its increasingly brand-concious attitude.

Thus if we were to boycott any specific countries goods scarred , imagine the losses that country would bear. That would seriously threaten their economies and compel their govt to take action against attacks on Indians.

For this to happen, we have to stand united in our efforts. Our govt cannot get involved in this and ban their products. That step would severe our diplomatic ties with them. We just have to encourage everyone to boycott their goods.

It would also show that Gandhi's principles are still alive in our country and we are still that same nation that fought the British tyranny without picking any arms. Remember, fighting with peaceful methods takes a lot of strength and self-control.

We are the customers they desperatly need. Its time to show them the power we hold.

As Gandhiji once said, 'Grahak devta saman hota hai.' Translated, it means, Customer is equal to God.

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